Audible Quality: ★★★★★
Application Ability: ★★★★★
Recommendation Likelihood: ★★★★★
In The Power of Habit, Pulitzer Prize–winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
I throughly enjoyed this book. I'm a person that has always struggled to change my morning routine or establish a new habit and now I understand why. But more importantly, I understand why changes work and why they don't on an individual level and on community level. This book talks about how our brains deal with changes and how our friends and community impact those changes for the positive or negative. It's peer pressure for adults and on a scientific level.
If you want to learn how you can do something new in your life, this book will help you learn about the "keystone habits." If you want to help bring major change in your corporation, this book will help you learn why it's worked in some places and not in others. It's a book I will go back to in the future to re-read.